Crises come in many shapes and sizes. Whether it’s poor hygiene, thefts or treatment errors – once the crisis has arrived, things need to move quickly. For hospitals in particular, the right crisis communication is key. Yet many medical facilities still neglect the fact that crisis communication starts before the actual crisis takes place. The Schleswig-Holstein University Hospital (UKSH) in Kiel, Germany, was just at the center of attention in...
Read more in the article at MEDICA.de